About US

Tails Trading partners small and medium enterprises across the UK to make exporting high-quality, British-made goods to Asia as simple, low risk and successful as possible.

With our headquarters in London, we work closely with businesses to assess the potential of their product in the Asian marketplace and to brand their products for individual markets.

Our business model is different. Where required, we offer investment to the businesses we work with to enable them to meet the increased demand from exporting. We navigate the legal process of launching a new product in Asia on their behalf and manage distribution. We also pay businesses upfront for the goods we export.

In addition to our London headquarters, we have local teams on the ground in each market we work in, giving us unrivalled local expertise and ensuring distribution and legal processes are efficient and effective.

Siddharth Shankar


Siddharth Shankar grew up in India, where his life-long appreciation for the quality and heritage of British-made goods began. After a high-profile banking career in New Delhi, he built a highly successful group of companies in India, now valued at US $4.7 billion, from scratch.

Siddharth moved to the UK to undertake the prestigious MBA at Strathclyde University. There, he saw an opportunity in Brexit. He realised exporting British products to booming Asian markets could be a key way for UK businesses to grow post-Brexit. And so Tails Trading was founded. Siddharth is considered a leading trade expert and is a regular media commentator for publications including City A.M., The Express, I News, Real Business and Elite Business.

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Marcus Ma


Before becoming COO of Tails Trading, Marcus Ma had a highly successful career in China, working as an Investment Consultant at China Fortune Security as well as for Global Media Group, a government-owned media corporation. He moved to the UK to undertake an MBA at Strathclyde Business School in Management, Strategy and Finance.

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Melania Campetti

HR Director

Melania is a MCIPD qualified talent-focused leader with over 12 years of experience in the public and private sectors. She believes that humans make a business and in a holistic approach to HR.

Nick Hawkins

Advisory Board Member

Nick is a senior Corporate Barrister with 39 years’ experience working for household names. A Conservative MP for 13 years, he was also Shadow Solicitor General.

Les Pynn

Advisory Board Member

Les was previously General Manager and Vice President Finance Como Products USA before becoming Director Strategic Relations for Rolls Royce North America, where he led jet engine Strategic Alliances with Asian aerospace partners.

Martyn Ward

Advisory Board Member

After starting his career at Kellogs, Martyn has held director roles at companies including Courage (part of the Fosters brewing group), Alliance Unichem and SSL International.

Ian Mote

Advisory Board Member

Ian has 22 years of expertise working in international finance. He began his career at Standard Charter bank and is now based in Shanghai, where he has built strong relationships within the finance industry in China.

Jim Houlihan

Advisory Board Member

Jim Houlihan is a qualified engineer with extensive international experience in leading operations and project teams, mainly in the offshore oil and gas sector. He has broad experience in developing IT and management processes to meet local and international compliance requirements and has focused on energy efficiency, renewables, and sustainability.

Margaret Sarfo

Advisory Board Member

Maggie is a leading growth advisor, bringing 17-years’ cross-industry experience in sales, marketing and brand leadership for firms like Gartner and WPP to the Board. As former sales & marketing leader for a London business advisory organisation, she executed a growth strategy leading to 32% YoY growth.

Robert Liddington

Advisory Board Member

Robert started his marketing career in Japan and currently divides his time between the Middle East, France and the UK. He owned a business intelligence software company, a retail gas marketing company and led the marketing and communications team for the largest new consumer brand in the middle east.

Jon Rigg

Advisory Board Member

Jon Rigg is a business leader, adviser and consultant with a strong financial management background and in-depth commercial and operational experience of marketing-led FMCG, Consumer Durables and Service businesses internationally – both in developed and emerging markets.

Markos Papadopoulos

Advisory Board Member

Markos is a professional, multilingual Senior Board level officer with over 30 years of experience in international negotiations, managing large programmes, coordinating teams and stakeholders, planning and organising, staffing, and managing programme budgets.

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