About US

Tails Trading partners small and medium enterprises across the UK to make exporting high-quality, British-made goods to Asia as simple, low risk and successful as possible.

With our headquarters in London, we work closely with businesses to assess the potential of their product in the Asian marketplace and to brand their products for individual markets.

Our business model is different. Where required, we offer investment to the businesses we work with to enable them to meet the increased demand from exporting. We navigate the legal process of launching a new product in Asia on their behalf and manage distribution. We also pay businesses upfront for the goods we export.

In addition to our London headquarters, we have local teams on the ground in each market we work in, giving us unrivalled local expertise and ensuring distribution and legal processes are efficient and effective.

Siddharth Shankar


Siddharth Shankar grew up in India, where his life-long appreciation for the quality and heritage of British-made goods began. After a high-profile banking career in New Delhi, he built a highly successful group of companies in India.

Siddharth moved to the UK to undertake the prestigious MBA at Strathclyde University. There, he saw an opportunity in Brexit. He realised exporting British products to booming Asian markets could be a key way for UK businesses to grow post-Brexit. And so Tails Trading was founded. Siddharth is considered a leading trade expert and is a regular media commentator for publications including City A.M., The Express, I News, Real Business and Elite Business.

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Jim Houlihan

Advisory Board Member

Jim Houlihan is a qualified engineer with extensive international experience in leading operations and project teams, mainly in the offshore oil and gas sector. He has broad experience in developing IT and management processes to meet local and international compliance requirements and has focused on energy efficiency, renewables, and sustainability.

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Les Pynn

Advisory Board Member

Les was previously General Manager and Vice President Finance Como Products USA before becoming Director Strategic Relations for Rolls Royce North America, where he led jet engine Strategic Alliances with Asian aerospace partners.

Ian Mote

Advisory Board Member

Ian has 22 years of expertise working in international finance. He began his career at Standard Charter bank and is now based in Shanghai, where he has built strong relationships within the finance industry in China.

Margaret Sarfo

Advisory Board Member

Maggie is a leading growth advisor, bringing 17-years’ cross-industry experience in sales, marketing and brand leadership for firms like Gartner and WPP to the Board. As former sales & marketing leader for a London business advisory organisation, she executed a growth strategy leading to 32% YoY growth.

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