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The English tipple tipped for the top in Asia

Served at Harry and Meghan’s wedding and The Ritz, English sparkling wine sales are taking off – up 180% this year. And the good news for wine producers is that the trend is not limited to the UK.

Tails Trading CEO Siddharth Shankar has been talking to the Daily Mail about the global opportunities for the UK drinks market:

‘English sparkling wine is becoming more and more popular not just in the UK but around the world.

‘UK drinks exports have reached a record high of £8.3bn. English sparkling hasn’t quite overtaken whiskey and gin – the UK’s largest drinks exports – yet, but in 2018 there was a 50 per cent increase in UK and international sales of English wine and the trend is set to continue, so watch this space.

‘The weak pound has made English sparkling wine more affordable than ever before in comparison to Champagne, Prosecco and Cava.

‘There is a growing demand for British beverages in booming markets like China, Japan and India. English sparkling wines are slowly gaining popularity here due to the English culture of serving sparkling wines at any special event. The east, due to its preference for western habits, is catching onto the sparkling wine culture.’

Read the full article on the Daily Mail.